How well do you protect your on-line reputation to avoid an email disaster? The hacking of Ashley Madison website (the dating agency) provided some statutory lessons about how one’s reputation can be destroyed in a nano second. In a nutshell, this well known dating agency’s data was hacked. Details of about 33 million accounts were released including peoples sexual preferences and fantasies linked to their email address. They also cracked passwords and credit card information.
What made people and business’s more twitchy than usual was that names were associated with companies, because many were silly enough to use their business email address. Technology companies listed included Apple, HP, IBM Sony, Snapchat and Vodafone. Many others were Government officials and household business names.
As a result we have seen some people resigning from their jobs and at least one suicide.
This highly visible hack provides several very pertinent lessons both for us as individual users and corporately for the business. None are new. Perhaps the surprising fact is that so many people continued to forget to bolt the door securely on their on-line identity until it is too late.
Lesson 1 – never use your business email address for anything other than business unless it is an emergency. Use a personal email address for all social emails.
Lesson 2 – be very vigilant about what information you post on websites because In reality nothing is private on the internet. Several people paid to have their profile removed but it still turned up.
Lesson 3 – before hitting send and posting information think about the consequences to yourself should someone else find it, for example either through hacking or worse still close friend or partner.
Lesson 4 – set strong passwords. One survey revealed that over 120 people use simple ones like 123456. Click here for more about password management.
Lesson 5 – spend time developing a crisis management plan whether for your business or self in the event of such a disaster.
This won’t be the last high profile hack but hopefully some will take these five lesson seriously and especially use their business email address more cautiously to manage their own and their company image more carefully.
Call Mesmo Consultancy now to discuss how we have helped our clients to improve the management of their on-line reputation to avoid an email disaster like this and the Sony email disaster.