Reputational damage always follows a major cyber crime hack. It was only a matter of time before we saw the real fall out from the recent Sony hacking
offensive, in terms of the damage to personal reputations (and possibly still the business’s reputation). Today is the start, with Amy Pascal feeling she should resign. It has always been my view that Barclays Bank Libor emails cost the bank and its management team more in reputational damage than the actual fine. They slipped out of the top 100 most trusted companies. Had the press not found those damaging emails, they would not have been the focus of such media attention. After all many other banks were in a similar position.
An unprecedented hack as happened to Sony will be forgiven, but not the vitriolic emails which show the company management culture is such disarray.
The moral is of course to think, think and think again before hitting send. Ask yourself. ‘what if a hacker found this email’. If you really cannot manage your impulsive behaviour then the solution is slow email and set a rule to delay sending all your email by a few minutes to allow for cooling off.
How well are you managing to reduce the risk to you and your business becoming the stars of the next email-gate media disaster? Contact us now to hear how we have helped other organisations protect their professional image by more effective email management.