Email signature block – keep it short and simple
Sunday April 26th, 2015, 3:52 pm
Recently, I was asked, what makes a good email signature block. Here is my advice.
Email signature blocks should be as short as possible. An email signature block is not an advertising campaign. This is best left to either your website or an advertisement. The key point of an email signature block is to tell the recipient who you are and how to contact you.
Key information to include:
- Your name.
- Your organisation name and position (optional but useful).
- Short strap line (optional).
- Telephone number(s).
- Website address.
- All logos as they can be trapped as spam and enlarge the size of the email (making it slower to download if you are somewhere with limited connectivity). This includes the company logo, awards and social media logos.
- Long disclaimers. There has yet to be a legal case where either their presence or absence has been of consequence. Best practice is to add a line with a link to where the disclaimer can be found on your organisation’s website.
Some people include social media presence links which again in my opinion are optional because the signature block starts to become long. Sometimes with short emails the signature block takes up more lines than the email itself. How annoy in that? For people on mobile devices, all they want is the key information.
What is you opinion on email best practice and what should and should not be included in the email signature block.
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Tags: email best practice, Email signature block, Mesmo Consultancy