Have you ever looked at the email addresses used by SMEs and sole traders? Your email address is a part of your email etiquette and on-line image. The other day at a networking event I studied people’s email addresses. There were the big corporates who have their own domain name. Then there were the SMEs and sole traders. The latter ranged from Yahoo and Gmail addresses to very long personal domain names of 25+ characters. Plenty of scope there for mistyping!
In business your email address is part of your email etiquette or email dress code as it called in ‘Brilliant Email’. It’s the accessories. If you are a serious business player think carefully about your email address. To buy a domain name is cheap and a good investment. For men it’s like a good pair of cuff links. For women it’s the equivalent to investing in some diamonds or pearls.
Gmail, Yahoo, BTinternet, Hotmail etc are fine for domestic use, a second business address for all the non essential emails like newsletters etc and for casual business use eg non-executive directors. However, for serious business players, I am not so sure. What do you think?