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How effective is email for communications? Guest Blog from David Grossman

Posted Thursday January 23rd, 2014, 9:02 pm by

As part of the 7th International Clean Out Your Inbox Week, I was privileged to work with David Grossman CEO and founder of the Grossman Group leaders in strategic leadership and internal communication.  This is the first of three discussions we had by a variety of media (phone, email etc).

Monica: Just how effective do you feel email is as a communications tool?

David: Email can be a highly effective communications tool, if used properly.  That’s a big “if.”  It’s a vehicle we love to hate, and many of us struggle with e-tiquette.  Here are the most common abuses and bad habits that get in the way:

  • Selecting email as the wrong method of communication
  • Poorly written emails
  • Sending irrelevant information
  • Engaging in too much back-and-forth when a phone call would solve the issue
  • Hiding behind email for tough conversations
  • No call-to-action
  • Using “reply all” liberally
  • CC’ing unnecessarily
  • Saying something in email you wouldn’t want to read in the newspaper

No wonder email gets a bad rap.  Very few of us can say that we haven’t committed at least one of the sins above.  We’re part of the problem, and also can be part of the solution.

The second interview reviews how we can make our email communications more effective and at the same time reduce the volume of email overload.

David Grossman, ABC, APR, Fellow PRSA helps leaders drive productivity and get the results they want through authentic and courageous leadership communication, a sought-after speaker and advisor to Fortune 500 leaders. A two-time author, David is CEO of The Grossman Group, an award-winning Chicago-based strategic leadership development and internal communication consultancy; clients include: DuPont Pioneer, Lockheed Martin, McDonald’s, Motel 6 and Tyco, to name a few.

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